Our Story

Since its inception sixteen years ago Letarte has been feted as Maui's original swim and sportswear brand.  Founded out of a beachside bungalow in 2000 by two sisters the brand quickly exploded onto the swimwear scene, gracing the cover of three Sports Illustrated swimsuit issues, taking up residence in some of the world's most prestigious retailers and opening branded lifestyle boutiques in a number of coveted destinations.  Moving into the future, Letarte continues to be sartorial standard bearer for a luxe Hawaiian lifestyle, expanding its swim and sportswear offerings to a global, jet-setting customer base looking for their piece of Maui's famous Aloha spirit.